Carried out by Telmetrics in collaboration with confirms this trend, demonstrating at the same time the importance and influence of this type of device when making purchases or in the processes and moments prior to them. In this sense, the report highlights that 45% of customers search for local products and services primarily with their mobile, while 49% use the computer. 46% also indicated that they exclusively use their smartphone as a source of information, in addition, 31% acknowledge that they use this device again during the purchase process.
This means that both the optimization and the outstanding presence in the search engines of the different websites of this type of company is considered an aspect of vital importance that increases given the growing use of new mobile devices and the new habits of consumers and users. .ads By Writing News COMPANIES May 7, 2013 How much time do Canadian Hospitals Email List workers spend on social media at work? 80% of workers spend almost an hour a day on social networks Tags workers job social networks Business read later favorites Digital Marketing programmatic Social networks are part of our day to day, they are one more way to communicate with our environment, which accompanies us during the day, and even at work.
The proliferation of mobile devices has meant that users do not have to use the office computer to access their social profiles, but can do so discreetly from their smartphone, which means that 8 out of 10 employees spend 56 minutes on this activity to this type of media. This can seriously affect the productivity of the company, in addition to jeopardizing the proper treatment of confidential information.
However, it is advisable to accept reality and take advantage of this new situation which, if you look closely, can also have many advantages. The study carried out by William Fry reflects that 40% of companies prohibit the use of social networks such as Twitter, Facebook or LinkedIn, within the workplace; that only makes users follow your social activity on the sly. Controlling the use of social networks in the company is like putting doors on the field, for this reason it is advisable to promote awareness of responsible use and not impose strict prohibitions.