JavaScript is the leading language that powers the modern web. According to StackOverflow's 2020 Developer Survey, JavaScript has been the most commonly used programming language in the last eight years. But in reality, search engines still have problems indexing and rendering JavaScript websites. It's important for SEO professionals to understand the basics of JavaScript and work with developers in the process. In a presentation at SEJ eSummit, Google developer advocate Martin Splitt explained how developers and SEO experts can work together to solve JavaScript challenges together. He investigated some scenarios where collaboration can bring success to a project and how to troubleshoot technical issues with JavaScript sites.
Here is a summary of Splitt's presentation. JavaScript 101 for SEO Why is this so difficult? The complexity of solving problems with JavaScript websites is exacerbated by the disconnect between SEO professionals and developers. advertisement Continue reading below Often, many SEO experts are dissatisfied with the developers building what's broken from an SEO perspective. The ghost mannequin effect service backlash from developers comes from SEO experts coming up with ridiculous demands that developers break good solutions or take very long to create. If this happens, take a step back and think about what you are trying to achieve. SEO professionals are trying to build websites that potential customers can find when they need the services and products they offer. And developers want to build products that work well, satisfy users, and do what they need to do without failure. SEO experts and developers are actually building towards a common goal.
We just look at it from different perspectives. To create a better solution, you need to understand how you can converge your journey. This is especially important when tackling the challenges of JavaScript sites. Why is JavaScript everywhere? JavaScript has historically been the "duct tape" of the web. advertisement Continue reading below Whenever you want to do something you can't do on the web, you can simulate it in JavaScript. It also brings powerful features to the web experience. for example: Service Workers (in the form of JavaScript files) allow you to run your website offline or independently of your network. Progressive web apps can't be without JavaScript. JavaScript also enables interaction and dynamic content.