an easy task In the past, large companies may have been better able to survive crises, but not anymore. Every company or brand should have an action protocol Tags crisis reputation marketing recovery read later favorites. The union of 2 market leaders We generate value through data solutions: validation, enrichment, analysis and activation One of the usa phone list moments that brands and companies can face are crises. A reputation or communication crisis can become a nightmare for those responsible for image and a problem usa phone list which it is necessary to find solutions no matter what. The problem can come from a product that gave poor results, from some erroneous statements by a manager, from some lie in which the brand has been caught, by some chance to which it has been dragged... The reasons for the problem can be very varied, the reaction of consumers tends to go along a certain line and the role of companies usually involves containing risks and focusing on a plan to survive.
The brands and companies that can end up being dragged into a crisis can be of many types, since no one - neither the largest nor the smallest company - has ever really been vaccinated against crises. Regardless of its usa phone list and whatever it is, the company in usa phone list question will have to work to find a solution to the problem and to recover the lost position. The only thing that changes is that - or at least that is what popular wisdom dictates in theory - some will have a usa phone list easier time surviving the situation than others. When you're too big, you're usually too big to fall, and you tend to survive these kinds of problems much more easily. But is that exactly true? The crisis takes time Actually, not so much anymore. Or at least those are the conclusions that a study by experts from the University of Kansas has just reached. Companies with well-established reputations in the past no longer survive reputational crises faster and recover faster than small companies do.
To this end, the study has analyzed the way in which several companies that have faced communication crises in recent times have recovered and how long they have needed to return to occupy the same position they previously had with their consumers. The first conclusions of the study indicate that, to recover the lost reputation, time is necessary. According to the data from the study, half of the companies analyzed needed usa phone list average of two years to return to their starting position and their pre-crisis image. This occurred even among those who, prior to their usa phone list crisis, had a strong public position and a solid image. "What the results show is that there is no quick return to pre-crisis levels," explains the person in charge of the study, recalling that in terms of company accounts, two years is a very long time. Consumers have changed And why is this happening now and why recovering from a crisis takes time and doesn't make things easy for anyone anymore? The key is in the consumers. Consumers have changed and have access to new ways of communicating.